Director, Ad Sales Marketing
Kroenke Sports & Entertainment
March 2020 - Present

• Manage the development and implementation of national advertising programs and partnerships for Outdoor Sportsman Group's leading men's brands - three national television networks, 15 magazines, and 19 growing websites.

• Create client-focused integrated marketing campaign proposals, RFP response decks, and media plans to exceed TV/video, digital/social, and print revenue goals.

• Collaborate with various internal teams, content creators, publishers, agencies, and clients to manage partnerships from ideation to campaign completion and renewals.

Director, Marketing & Patient Experience
Great Lakes Dental Partners
January 2017 - March 2020

• Marketing department head with P&L responsibility at a growing dental care organization of 24 locally-branded retail healthcare locations.

• Core duties include managing staff, strategy, budgets, vendor/agency relationships, and implementation of enterprise and location-level growth plans.

• Expertise in integrated campaigns, including automated engagement (SMS, email), PPC, SEO/SEM, direct mail, content marketing, social media, reputation management, PR, influencer partnerships, events, and loyalty/membership programs.


Director, Network Sales & Marketing,
Marketing Manager,
Marketing Coordinator,
Consumer Relations Supervisor
Sportsman Channel
November 2008 - October 2015

• Responsible for the strategic planning and execution of national partnership marketing and advertising campaigns with cable and outdoor lifestyle clients.

• Executed integrated e-mail, direct mail, social, display and print ads, on-air promotions, sales (CSR) incentives, experiential events, and talent appearances.

• Extensive market research/data analysis, media planning, and creating compelling sales presentations and partnership summaries.

• Grew the television network's national distribution footprint and managed ongoing client relationships with major cable, satellite, and telco providers.